Are you looking to increase revenue in your agency? 

There are a few ways that estate agents can do this -

1. Sell more properties

2. Sell higher-value properties

3. Increase the fees charged

Most agents opt for increasing volume, i.e., they look to instruct as many properties as possible. But, if you consider the other two options, you could work less and earn more. When fees are charged as a percentage, simply increasing that percentage and selling the same houses will increase your revenue. Likewise, higher-value properties will return a higher fee.

Sounds simple, but how can you raise your fees?

It is likely that your company and all of the other agents in your area have charged the same fees for years. So often I hear that you could never charge more in your area, you would never get an instruction.

Keeping things exactly as they are could work. And change is often something that we feel apprehensive about. But, on your next valuation, you could just try saying a fee that is higher than you usually pitch. Perhaps the sellers will like you enough to say yes. But it is just as likely that you will not be successful.

Instead, consider adding to your proposal. By improving the service that you offer to a homeowner, you can justifiably raise your fees. The key is to ensure you can fully demonstrate the value of your service. If the homeowner can see clearly why your fees are higher than your competitors, 

An awesome way to improve the value of the service you offer to a homeowner is with a professionally written description. As an industry, we have fully embraced the concept of professional photography, and most agents no longer take the images themselves. But, when it comes to the wording on the listing, professional services are overlooked. 

Whether you knock up a quick description yourself or utilise AI to assist with your wording, there is little to wow the homeowners with; all agents do largely the same thing here.

A great point of difference between you and your competitors could be outsourcing the description to a professional copywriter (me!) 

And homeowners LOVE it! 

Simply send me the photos and floor plan (and any other content you have made for the property), and I will get in touch with your sellers to interview them, allowing them to tell me all about their property. 

I will gather information, including quotes from the seller, and compile a detailed description for use in your marketing materials.

I can work to a word count of your choosing and be as poetic, or not, as you wish to fit with the tone of your brand.

Want to give it a try? Next time you value a really special home, tell them that your copywriter will be in touch to interview you, and I will do the rest.